Baltimore Metropolitan Council (BMC)
Resilience 2050 Long-Range Plan
BMC’s Long-Range Plan Forms the Transportation Vision for the Region.
The Challenge:
Design the long-range transportation document and create a campaign to reach the community for public comment.
How We Helped:
Our team designed the long-range plan document in alignment with existing branding guidance and graphic assets, while looking for opportunities to enhance and extend the plan’s visual identity. For continuity and ease of future maintenance, the 430+ page report was developed in chapters using document management features, such as parent pages, paragraph styles, tags for graphics and images, and a color library. Colorful infographics, charts, and tables peppered throughout the report helped to complement text content and present complex ideas visually. To facilitate comprehensive and inclusive public outreach, a variety of matching branded collateral including social media post templates, large format display boards, and a factsheet were also developed. These materials were used to create greater public awareness of the long-range planning process, the regional goals and strategies, performance-based approach, and parameters for selecting projects.
Services:
- Content Marketing
- Graphic Design