New Jersey Department of Transportation (NJDOT)
Local Aid Resource Center Introduction Video
NJDOT Introduces its Local Aid Resource Center with video.
The Challenge:
Introduce the NJDOT Local Aid Resource Center (LARC) to a broad audience and share its mission, vision, and resources.
How We Helped:
Our content marketing strategy to create awareness of NJDOT’s Local Aid Resource Center included the development of an animated informational video. We provided a full range of creative support to conceptualize and produce the video including storyboarding, script development, voiceover recording, animation, and editing. The video was promoted widely across social media outlets in an effort to showcase the Center's capabilities and help grow LARC’s audience.
Services:
- Content Marketing
- Video + Photo