Shop.SEPTA.org eCommerce Website

McCormick Taylor collaborated closely with SEPTA stakeholders to design, deliver, and manage a new customer-facing eCommerce website. Our Creative + Technology Services team provided a wide range of support to create new workflows, refine and migrate an existing inventory system, develop logistics processes and policies, design and build out a branded website, create product pages, photography, and descriptions, and strategize on product development and sales and marketing. The best branded and transit related products from existing SEPTA’s brick and mortar store became the base for several online product collections including apparel, home décor, children, enthusiasts, and accessories. High quality photography and playful descriptions were developed to market products in SEPTA’s voice and visual style. Behind the scenes, an updated inventory management system merges SEPTA’s brick-and-mortar and online stores to streamline operations.