Maryland Department of Transportation State Highway Administration (MDOT SHA)
Digital Creative Content
MDOT SHA Shares Triple Bridges Project Information on Social Networks.
The Challenge:
Develop engaging and relatable content about technical topics to reach a broad and diverse audience.
How We Helped:
McCormick Taylor's Communication Plan for the Triple Bridges Project utilized several communication tools including social media. Our content strategists developed multiple rounds and phases of social media content for MDOT SHA to share on multiple platforms including Twitter, Facebook, and Instagram. Social media content corresponded with each phase of the project and focused on educating the public regarding the development process, sharing input opportunities, and encouraging participation in surveys and meetings. Content was supplemented with videos, infographics, and related images to spark interest in the project.
Services:
- Content Marketing
- Graphic Design
- Video + Photo