Local Aid Resource Center Campaign

Our work began with the development of the center's website (njdotlocalaidrc.com) to guide counties and local governments through the state's grant process. To help promote the website, we also created several social media accounts for the center, including Twitter, Facebook, LinkedIn, Instagram, and YouTube and assisted with content development. These channels are utilized to push key information to various audiences, including grant information, program deadlines, trainings, Local Aid events, and more. The Local Aid Resource Center YouTube channel contains a variety of informational videos created by the McCormick Taylor team to promote Local Aid services, trainings, and other educational materials about the programs. A robust email marketing strategy compliments the social media program by disseminating information to key stakeholders. Through email marketing, McCormick Taylor is also able to widely distribute helpful materials to create a well-informed community. Additional design deliverables included posters, flyers, business cards, presentations, and branded promotional items.